The big picture: You are going to create an ad for your
site, then edit your site to put the ad in, test, and tweak.
After logging into your account and signing into AdSense,
you'll click on the AdSense Setup tab:
There are a number of options there - I picked AdSense
for Content. Next, pick the kind of ad you want:
I picked Ad unit, but you can play around with the other
options. I also chose "Text and image ads" and hit continue:
This was the trickiest page of all of them. You are
going to want to pick up the background and foreground colors from your
website so the ad looks more like it blends into your website than just
a stark box. As you can see above, I picked the exact hex values for the
website right from my website's colors. If you don't know your colors,
you can open up a page on your site with your browser of choice and find
a way to "View Source" - it is usually in one of the menus. Here is my
"View Source" and the relevant part:
You are searching for the "<body" tag like you can
see on line 46 above, and from there
you'll find some hexadecimal stuff that defines your colors. You'll want
to pick the appropriate colors that match your site, or you can be
creative and make the ads very contrasty and different. I chose the safe
path of making them look similar, so I mapped Google's colors to my
colors as follows:
||Web site's name (HTML)
||Value I'm using (yours will likely
||#000000 (black, not shown above)*
* I did not show the border color as that was a few lines down in the
code and didn't want to confuse you with all kinds of other stuff that
So find those hex values that start
with # and put them into the appropriate boxes on the AdSense colors
section. ** SAVE YOUR COLOR PALETTE! This will make it way easier to
make new ads of different sizes that match your site in the future. Or
save the many palettes if you have different color schemes on different
If done right, your box should look much like the rest
of your site, as can be seen here:
You'll see this once you push the page to a live web
server then browse to the site. You are hoping that whoever sees your
page will like the work you've put into it, show you some love and click
on a link or two.
Nudge nudge ... wink wink ... hint hint.
If you refresh the page, you might see a different
block. This is Google rotating ads and they try to post ads that seem
relevant to the content on this page. So when I did it a few times, I
saw ads for computer repair, signing up for Google's Adwords, from other
companies that offer SEO services, and other web based advertising
services that compete with Google's Adwords!
Anyway, back to making the AdSense stuff work for you...
In Format, you'll choose the size of the box you want.
When you are done, hit continue and you'll move onto the
I didn't play around too much with channels. My first
was for the most hit page on my site, then I created a test one a month
or so later to see if I could make that one perform better. So pick or
create one, then hit continue.
Go ahead and name the unit to whatever you want that
describes it, then hit "Submit and Get Code"
Copy that little code block out of the generator and
into your web page's code wherever you want. I erased some of the
numbers from the page above, but thinking back that was kind of silly as
anyone can View Source on this page and see exactly what those numbers
Sit back and watch
the dollars roll in!
I don't know much about Google's method of calculating payments. I did
this originally as an experiment to see just how lucrative the web
business can be by selling ads through Google. I'm going to publish some
real-world numbers soon and ... well ... I'll let you be the judge.
I instrumented a couple of pages that received a few hundred hits
per month, let it cook, and checked back in after almost one full year.
I had barely made enough for a Happy Meal at McDonalds!
There is obviously a lot of money to be made with advertising on the web. But if
you aren't getting tens of thousands of hits per month, chances are you aren't
going to make enough from the site to pay for the electricity to run it!
In my case, this site isn't dependent on ad revenue, for if it was it
would have gone dark a long time ago.
I'm also experimenting with the whole social media thing. If you liked
this and have a facebook account, please show a little love and like the
If you found this helpful, please send me a brief email -- one line
will more than do. If you want an update when I post some results from this
test, also let me know.
I can be reached at:
das (at-sign) dascomputerconsultants (dot) com
(C) 2011, 2014 DAS Computer Consultants,
LTD. All Rights Reserved.